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On 15 March 2022, the German-Azerbaijani Chamber of Commerce (AHK Azerbaijan), in close cooperation with the Plovdiv Chamber of Commerce and Industry (PCCI), hosted the 1st EU-Azerbaijan Wine Summit within the framework of the project “From Grape to Trade: Building synergies between Bulgarian and Azerbaijani wine exporters”. The event connected around 140 stakeholders and business representatives from the EU and Azerbaijan.
The event started with the welcoming speeches by the Executive Director of AHK Azerbaijan, Mr Tobias Baumann, the President of PCCI, Mr Angel Hronev, and Mr Nikolay Yankov, Bulgarian Ambassador to Azerbaijan. They discussed the importance of this project in creating synergies between Bulgarian and Azerbaijani wine exporters and establishing new business contacts.
After the opening session, 15 Azerbaijani and Bulgarian wine companies had an opportunity to present their companies to showcase their products to Azerbaijani and European counterparts and institutions. They also got first-hand specific and practical information about the potential business for the Azerbaijani and European companies to collaborate.
Following this, Ms Sharifa Hasanova, Head of Product Development at the Azerbaijan Tourism Board, briefed the guests on “Revival of Wine History and Innovation on Wine Tourism”.
After the wine tasting, the guests participated in the “Wine Innovation Competition”, organised by AHK Azerbaijan and the Azerbaijan Tourism Board. The winners were awarded vouchers and prizes. The event was followed by wine networking accompanied by live music.
Moreover, on 09-12 March 2022, within the framework of the project, 9 Azerbaijani wine exporters actively participated in the VINARIA 2022 in Plovdiv during a 4-day study visit to Bulgaria and its rural areas. Following this, AHK Azerbaijan hosted the 1st EU-Azerbaijan Wine Summit and a masterclass within the framework of a 5-day study visit of Bulgarian companies along the Azerbaijani Wine Route.
The project “From Grape to Trade: Building synergies between Bulgarian and Azerbaijani wine exporters” is funded by the European Union's EU4Business: Connecting Companies (EU4BCC) initiative, which is managed by EUROCHAMBRES.