ROLLS-ROYCEPRESENTED FIRST PHOTOS OF IT’SNEW OFF-ROAD VEHICLE -

ROLLS-ROYCEPRESENTED FIRST PHOTOS OF IT’SNEW OFF-ROAD VEHICLE

In last February Rolls-Royceundertook to regularly inform its stakeholders about the progress of Project Cullinan. Since then Rolls-Royce presented updates twice a year and now publishes photographs depicting the latest key milestone in the development program of this new ‘all-terrain,high-sided vehicle’. This first full development vehicle is already being testedin public.

 

The world’s leading luxury goods brand has regularlyinformed its patrons about thispainstaking development program. Advocatesof the marque have been shown the first engineering mule built for the development of the new all-wheel drive suspension system, as well as those created to test the all-new aluminium architecture that will underpin all Rolls-Royces from 2018 onwards.

 

This latestdevelopment vehicle will travel to numerous locations around the world in a challengingtesting program to ensure that the end product will be ‘Effortless … Everywhere’. Just after Christmas, for example, Project Cullinan will enter the Arctic Circle to undergo cold weather durability and traction testing. Later in 2017, it will travel to the Middle East to endure the highest of temperatures and challenging desert conditions.

 

“This is an incredibly exciting moment in the development of Project Cullinan both for
Rolls-Royce and for the patrons of luxury that follow us around the world,” comments
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged.”

 

 
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